Alex is a content manager and editor with over a decade of experience growing traffic, engagement, and revenue through strategic content, SEO/GEO, and email marketing. She specializes in reducing complex ideas into clear, actionable advice. Most recently at PrepScholar, Alex led editorial and marketing initiatives that grew audiences into the millions, launched new content verticals, and modernized workflows. Alex's background spans editorial leadership, freelance journalism for outlets like Bustle, Vulture, and Kirkus Reviews, and education advocacy.

Alex went to college in Chicago and grad school in New York before permanently decamping to the west coast. She lives in Portland, OR with a small dog with giant teeth and a lot of books.